Guess What Account I'm Working On?

So was doing my research like any good copywriter should.
And I bumped into this.
Whoa. This simply talked to me.
And possibly, endeared the brand to many consumers.

A bank ad without tellers and smiling bank managers.
No new cars rolling out. No women carrying shopping bags.
Or pulling out credit cards. No men in dark suits shaking hands.

I often wish I can say something of meaning in our ads that goes beyond just selling brands but one that promotes a value or a point of view. I think this one succeeded.
And elegantly at that.