A Study in USP

So why is Shanjaya still in the running in American Idol? And why is he always being talked about? He may not be a very good singer. Maybe he seems dorky to some. But simply put, he stands out and does things no one else in the line up can do. Unique Selling Proposition, kids. To my students in St. Scho, I hope you still remember. :) Like Kris Aquino gets so much press. But that's another long post.